Recruiting Turnaround
Posted by Warren Enos on 29 Jan 2007 | Tagged as: Membership
TROA TO MOAA PAYS OFF
Last year your association made the turnaround that we counted on when the members approved our name change from The Retired Officers Association. We started the 2006 year with some 360,000 members (including almost 65,000 auxiliaries) and set a goal to end the year with 360,000. We actually finished with 362,771, nearly 1 percent more than our target.
Forty-three percent of the members recruited were active-duty officers and 15 percent were in the National Guard or Reserves. This leads us to conclude that (1) our outreach programs targeting currently-serving officers are succeeding, and (2) we’ve overcome the reluctance shown by these officers to consider joining the association when it was TROA.
LtCol Fred Edwards, USMC (Ret)
Past President, Florida Council
Chairman, Councils and Chapters Committee
National MOAA Board of Directors
Leave a Reply
You must be logged in to post a comment.