SECRETS FROM THE FIELD

The 42-member Lake Tahoe Chapter decided to take on the 2006 Give Me 10! Campaign competition early in Category I (49 or fewer members), and ended up recruiting a total of 59 new members for national MOAA.

According to LtCol Maurice Roger Leach, USAF-Ret, the chapter also signed up 23 new chapter members.

Leach credits national MOAA for providing a list of names and contact information for potential members. He also used a membership list from another military association, which folded, to identify other officers eligible to join national MOAA and the Lake Tahoe Chapter.

Most effective was the personal approach–calling prospective members and explaining the benefits of membership. The chapter also placed meeting notices in three local newspapers, and each chapter member received two national membership forms and was asked to recruit two officers for the chapter.

Provided By: MOAA

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