Give Me 10! Field Report
Posted by Warren Enos on 20 Jul 2007 | Tagged as: Recruiting
HOW MOUNT VERNON (VA) CHAPTER ACHIEVED SUCCESS
The Mount Vernon Chapter (VA) used bulk mailings as their primary means for getting new MOAA members and reached more than 2500 prospects living in their zip code areas. The chapter took advantage of low bulk mail rates for 200 or more pieces and used computer software to automate the process along with a low cost mail house to stuff envelopes before mailing.
The return rate on their mailings ran 2%.
The chapter offered a one year free chapter membership as an additional incentive. They estimate a 55% retention rate for members recruited.
Chapter members also participated in a Welcome Home ceremony for the 6th Training Brigade of the 80th Reserve Division, returning from an Iraq deployment. The chapter helped sponsor a picnic for the troops and their families and ended up recruiting 16 unit members into their chapter.
Like other successful chapters, personal contact and telephone calls to officers known by chapter members delivered results. The chapter was tops in its size category by recruiting 73 new MOAA members in 2006.
Source: MOAA
One Response to “Give Me 10! Field Report”
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Alta CA Chapter used the same procedure in 2006. We mailed out 435 letters at bulk mail rate with both MOAA and chapter applications included with balance of year dues free. This count also included MOAA members being recruited to join the chapter. We had a return rate of 1.6%, 7 new members. We were disappointed as we felt a 10 percent return rate would of been obtained.
Mort Jarvis
Pres. Alta CA Chapter