This information was taken for MOAA.

Your mission statement and some projects you undertake. Your Web site is a valuable tool for both retaining and recruiting members. Make sure you convey a sense of purpose by posting your chapter’s mission statement. Include a sentence in your mission statement about who is eligible to join the chapter. Then, list some projects or programs your chapter undertakes. This will remind existing members about the value of chapter membership and will incite potential members to seek out your chapter so they can participate in these programs.